Articles tagged with: Business


How does vision apply to starting a business?

You may have already figured out that vision applies to everything, but it is especially useful in business. Most people who have aspirations want to begin something.  Often, they start by thinking about the how. How do I get more clients? How can I expand the business?  How do I get the supplies I need? How can I get the financing I need to get started?  Quite frankly, as honorable as the entrepreneurial spirit is, that approach is wrong. Those are all great questions and things you will need to figure out, but it is not the starting point.

EVERYTHING STARTS WITH VISION. When you are starting a business you must start with a vision. What is the gross revenue you intend to receive over what period of time? What is the business valuation you would like to have? What is the net profit over a specific period of time would you like to have? “What” and “When” is more important than “How”. Start with the “what” and “when” you would like to accomplish, then you can start to prepare of the “how”.

Once you have identified the vision, the end result, and the time frame then you can begin the second part of visionary planning which is equally as important. Most people start a business with a vision that is hindered by the idea that the entire responsibility of the businesses success is on their shoulders. You must learn the ability to share your visionary ideas, and to transfer energy toward your visionary ideas so you can get the help of others. Without the help of others people will tend to hit a lid, get exhausted, or fail.

The two processes of starting a business more efficiently are:

     1. Write your vision (what and when do I want to accomplish this)

      2. How to transfer energy to other people.


Vision in Marketing

Marketing with an intention.

Vision is probably the most key component in marketing. Most people confuse marketing with an activity like:

  • Make 30 phone calls
  • Send 1000 pieces of direct mail
  • Put a sign up
  • Advertise in the newspaper

Vision leads you in the direction of defining what you want from those activities. What is the result? 10 new clients? 100 new customers? 50% increase in sale? You decide.

Often you don’t get all of your results from one activity. It’s good to have an activity, but you have to assign an end result to each activity. Therefore you will know if the activity is working or if needs to be modified or thrown out. If you are making 20 phone calls to get 5 appointments then you have to define that.

One of the greatest parts of marketing with an intention is you can transfer the energy. If you hire someone to help you with marketing they can go out and try activities, but chances are it will be useless unless you give your marketing person a definable goal such as 5 appointments.

What’s more important, doing the activity or getting the 5 appointments? That is the value of vision.